About Us

Love Yer Brain

Love Yer Brain, the brainchild of Flaming Lips frontman and creative luminary Wayne Coyne, stands as a testament to artistic innovation and intellectual exploration. This brand provides a wearable canvas for Coyne’s visionary artistry, inviting forward-thinkers and those who perceive the mind and the world as boundless realms filled with evermore to discover.
Love Yer Brain champions the aggressive pursuit of free thought and esteems the creative process as a vital conduit for maintaining our humanity and fostering love among people. The brand’s commitment to holistic well-being is evident in its support of wellness tools, including the use of plant medicine, to facilitate relaxation, alleviate stress, and cultivate happiness.
The apparel collection by Love Yer Brain is a fusion of thought-provoking graphics, often featuring Wayne Coyne's original art, with well-designed casual wear. This dynamic line caters to individuals with a creative mindset, offering a distinctive blend of aesthetic appeal and intellectual stimulation.

The Flaming Lips

The Flaming Lips were formed in 1983 by Wayne Coyne, his brother Mark, Michael Ivins, and Richard English. Mark later left, with Wayne taking over vocal duties and becoming the primary songwriter. The band's name originated from a high school rumor about a girl contracting herpes, which the Coyne brothers found amusing. Known for their theatrical live performances, Wayne often descends from an alien mother ship, floats across the audience in a bubble, and pours fake blood on himself. Their shows feature confetti cannons, lasers,
and dancers, creating psychedelic experiences that have become their trademark.

Wayne's Artistic Journey

Wayne Coyne has consistently pushed the boundaries of artistic experimentation. In 1996 and 1997, he developed "The Parking Lot Experiments," creating a surround sound experience with forty tapes played simultaneously in forty cars, inspiring the album Zaireeka. In 2010, at a New Year's Eve event in Oklahoma City, Coyne synchronized cell phone alarms among the audience, resulting in a unique sonic experience. He also created a screen print using his own blood to commemorate The Flaming Lips' performance at the Austin City Limits Music Festival. In February 2017, Coyne debuted "Works by Wayne Coyne" at the Waterloo Center for the Arts, featuring The
King's Mouth, a 14-minute light installation, showcasing his innovative artistic vision.